From Network to Service Management - How to Optimize Your Business Outcome. Keynote at the opening of the IFIP/IEEE Integrated Management 2007 Symposium by Ulrich Pfeiffer, Regional CTO, Software Global Business Unit, HP. Recorded at the 10th Integrated Management Symposium (IM 2007), which was held May 21-25, 2007 in Munich, Germany. Picking up the theme of this year's conference Ulrich will take you on an evolutionary journey how IT can move from managing the bits to delivering real business value. The key challenges and technologies used along the way will be described and are accompanied by customer examples and a live demonstration. Starting from network management over to service driven operations, IT service management including CMDB techniques up to business service management. Of course the relevance of ITIL v2 is included, as well as the soon to be published version 3. Towards the end Ulrich will briefly outline how HP's Business Technology Optimization (BTO) solutions can be used to cope with the challenges introduced earlier. BTO management software and services help you understand the impact of technology on your business outcomes and help to make your most important strategic initiatives succeed.