For Show Notes and Coach McKeefery's Website - http://www.RonMcKeefery.comNow Available on iTunes http://bit.ly/1bPlMeiStrength On Demand - Archive of Strength and Conditioning Clinic Presentations http://www.Strength-OnDemand.comStrength Coach Basic Training - Online Internship Program http://www.StrengthCoachBasicTraining.comBert Sorin is President of Sorinex Exercise Equipment in Columbia, SC.  Sorinex produces high quality, institutional grade exercise equipment for both professional and private facilities.  Bert is an expert in power production, speed of implements, program/equipment design, and invention of cutting edge training aids.  Some of his many athletic accomplishments include:4-time Track and Field All AmericanSEC record in weight throw2000 and 2004 Olympic Trials athleteAmateur World Champion Highland Games Heavy AthleticsProfessional Highland Games athleteAdditionally, he is published strength author that has been featured in the NSCA Journal, Long and Strong Thrower¹s Journal, Milo, and Men¹s Fitness.  In this episode we discuss:His journey into the Strength and Conditioning and Equipment field.Program Design for the Track and Field AthleteHow his own lifting has influenced the Sorinex equipment line.Trends he sees that he sees the field headed.His favorite quote, Book/App/Website recommendation