Founded in the 1940’s, Igloo was the world’s first recreational ice chest. Seeing one today may give us a warm nostalgic glow - but the brand is all about keeping things cool. Brian Garofalow is the Chief Marketing Officer at Igloo. An experienced ecommerce marketer, Brian’s focus with Igloo is less about building brand awareness (about 90% of households already know the Igloo name) and more about dialing in how Igloo’s many sales channels can play nicely together. Listen in to hear how Igloo is pursuing a new DTC approach, and how innovative designs and partnerships are keeping things fresh.