Content online has proliferated.

You've heard all the tips about regular publishing of great content, creating quality images that communicate, and more.

Yet everyone is doing that.  Great content is everywhere.  So how can you compete?

More importantly, if you have great content, but no one sees it, is it really working for you?  What can you do about?

Mark Schaefer is my guest on this episode of Halftime Mike!  Mark is a globally-recognized author, speaker, educator, and business consultant who blogs at {grow} – one of the top marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written four best-selling books including The Tao of Twitter (the best-selling book on Twitter in the world) and Return On Influence, which was named one of the top business titles of the year by the American Library Association. His clients include Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events all over the world including SXSW, Marketing Summit Tokyo, and the Institute for International and European Affairs.

Want to learn the next life stage of content marketing?  

Join us as we dive into a discussion on his latest book Content Code, and how to ignite your content!

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