What does singing in the shower, candy coated spinach and old world maps tell us about innovation? Today on Futurescapes we have some of the best and brightest innovation gurus from the Canadian landscape on the show: Zahra Ebrahim, Co-leader at Doblin Canada, Hamoon Ekhtiari, Director, Strategy and Innovation at Telus, Greg Judelman, Chief Design Officer at The Moment and Kirsten Sutton, VP & Managing Director at SAP Labs Canada. We’ll discuss how they ignite a culture of innovation in their organizations. By 2027, 75% of S&P 500 firms will be replaced by more technologically savvy companies. Companies undergoing digital transformation need to look within, and intentionally create the conditions for a culture of innovation to emerge across the organization.