Ignition Law describes itself as “the law firm for start-ups, scale-ups, SMEs and the entrepreneurially spirited”.  It also prides itself on being “a force for good” in its community. Since its founding in 2015, Ignition has grown to 70 people, expanded its range of services, won several awards, and qualified as a Certified B-Corporation.

Founder and partner Alex McPherson explains how they did it, on this episode of The Purposeful Strategist.