This episode advocates for fostering innovation within organisations.

It emphasises the importance of a creative culture achieved through open communication, diversity, and resource provision.

The discussion highlights the significance of a growth mindset, embracing challenges and viewing failures as learning opportunities.

Several real-world examples (Google, Amazon, 3M) are discussed that Denyse uses to illustrate successful strategies.

The episode argues that a customer-centric approach is crucial for driving continuous innovation and achieving sustainable growth.