Join James and Derik in an inspiring conversation with Wendy Novak, Chairwoman and CEO of ABC - Western Washington.

Listen in as Wendy shares strategies to generate interest in trade careers and discusses the challenges and opportunities in this field. She also highlights the progress in promoting gender diversity in traditionally male-dominated industries like IT and construction.

Discover the invaluable support associations like ABC International provide to companies and individuals, including resources, networking opportunities, and advocacy for policy changes. Wendy explains how associations play a crucial role in employee development, offering training, mentorship, and professional growth opportunities.

Finally, hear about Wendy's journey from starting at the front desk at ABC to becoming Chairwoman and CEO. Her story proves that women can positively impact traditionally male-dominated industries!