In this episode of Founders in LA, host Ethan Cole sits down with Derek Osgood, the founder and CEO of Ignition, a groundbreaking go-to-market operating system. Osgood provides a comprehensive overview of Ignition's mission, which is to streamline the process of bringing new products, features, and campaigns to market, from concept to launch. Osgood explains how Ignition's suite of tools bridges the gap between product development and marketing, enhancing communication, collaboration, and accountability across teams. He delves into a powerful upcoming feature that leverages AI to identify deal-blocking feature ideas and quantifies their revenue impact. The conversation covers challenges in product development, the power of data-supported arguments, and the frustration that led Osgood to build Ignition.