Live from ICC 2025 in Sacramento, Mike Flores sits down with Esteban Nunes of NV Technologies to talk about what it really looks like to be an Ignition distributor and evangelist across Central and Latin America.

They dig into NV's family-business roots in Costa Rica, the decision to move from “comfortable” system integration to full-on Ignition distribution, and the realities of driving digital transformation in markets where access, culture, and infrastructure all look very different from the U.S.

If you care about Ignition adoption, distributor strategy, training, and AI/predictive analytics in Latin America, this one’s for you.

In this episode you’ll learn:

- How a family automation business in Costa Rica evolved into an Ignition-focused distributor

- Why NV technologies walked away from “comfortable” multi-vendor integration to bet on Ignition

- What it takes to evangelize Ignition in Central & Latin America (culture, access, and government realities)

- How training and certifications became NVTE’s door-opener for new customers and integrators

- Real stories of integrators and end users discovering Ignition and driving their own projects

- Where AI, predictive maintenance, and analytics are actually showing up in customer conversations

- Key takeaways from the “Level Up” theme at ICC 2025 and what it means for going beyond SCADA

Guest

Guest: Esteban Nunes — NV Technologies

Ignition distributor and evangelist based in Costa Rica

Supporting Central America, Dominican Republic, and Colombia with Ignition training, support, and adoption

Recorded: Live at Inductive Automation’s ICC 2025 in Sacramento

Presented by: OpSite Energy — Insight Driven Remote Optimization

0:00 – Intro & ICC 2025 “Level Up” theme

0:40 – Meet Esteban Nunes & NV Technologies

1:20 – Family business roots in Costa Rica & early automation work

2:30 – From ABB and process control to building NVTE

4:00 – Discovering Ignition in 2014: first projects & “game changer” moment

5:20 – Engineers who only want Ignition: cultural shift inside NVTE

6:30 – From integrator to Ignition distributor in 2020

8:00 – Why leaving the “comfortable” multi-vendor model was necessary

9:30 – Evangelizing Ignition: brand awareness, critical mass, heavy lifting

10:40 – Territory overview: Central America, Dominican Republic, Colombia

11:30 – Cultural and governmental barriers vs the U.S. market

13:00 – Working with visionary integrators vs those who stay “comfortable”

14:30 – Giving time away: pilots, POVs, and letting customers “see it work”

15:50 – Training as the main door-opener: local teams, multinationals, support

17:40 – APIs, SAP connectivity, and the push toward AI integrations

18:40 – Customer conversations about AI, predictive maintenance & analytics

20:00 – Key takeaways from ICC 2025 & what “Level Up” means beyond SCADA

20:45 – Closing thoughts & subscribe call-to-action

Uygar Duzgun “Fast Life” courtesy of www.epidemicsound.com