Seminar marketing isn’t dead — but lazy seminar marketing is.

In this episode of IGO — In Good Order, Ben Braverman sits down with Nick Schmidt to unpack what’s actually working in the seminar world right now. From emotional dynamics to the psychology of buying behavior, we explore what separates high-converting seminar practices from the ones just filling seats.

You’ll learn:

• Why food, format, and follow-up matter more than ever

• The best venues for credibility and ROI

• How top advisors use Medicare as a seminar entry point

• Messaging tips to disarm resistance and drive appointments

• The key emotional triggers that lead to action (via Frank Maselli’s framework)

Whether you’re running seminars already or thinking about launching your first one, this episode is packed with field-tested insight to help you turn attention into trust — and trust into clients.