LinkedIn is one of the most powerful platforms for financial professionals — but most advisors aren’t using it to its full potential.

In this episode of In Good Order, Ben Braverman talks with Sydney Cullen Lawrence about how to unlock organic growth through smarter client personas, authentic content, meaningful engagement, and even AI tools.

We cover:
✅ Delivering value at zero cost through LinkedIn
✅ Making your profile speak directly to your target client
✅ Using AI to develop sharper client personas
✅ Engagement vs. “post and ghost”
✅ Leveraging analytics to refine your content strategy
✅ How to comment with intent to build relationships
✅ Shifting the conversation from products to benefits

If you’ve been wondering how to turn LinkedIn into a real client acquisition channel, this episode is packed with practical strategies you can put to work immediately.