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IHOb Marketing Campaign by IHOP
IHOP renamed itself IHOb for 30 days, got mocked by every brand on the internet, and turned that ridicule into $113M in free media and 4x burger sales.
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By Angad SingiIHOP renamed itself IHOb for 30 days, got mocked by every brand on the internet, and turned that ridicule into $113M in free media and 4x burger sales.