One of the many things that most of us admire about Amazon is its customer-centricity.

And as PMs, one of the things that we need to balance is doing what is best for the Customer AND the organization.

Being customer obsessed ≠ doing everything the customer say

This reminds me of the Henry Ford quote that says:

“If I had asked people what they wanted, they would have said faster horses.”

So... Ijaaz Ahamed, Senior Consultant for Tech Product Management at Verizon (ex- Amazon) talked about how to manage the tensions from customers and align them with business goals.