The full 15-minute interview with @lukegrange, who's co-written an ebook and is part of a study on social media (particularly microblogging and even more particularly twitter) and emotional intelligence. Referenced in this interview: The Cluetrain Manifesto (see www.cluetrain.com) "Whuffie" http://en.wikipedia.org/wiki/Whuffie Luke's e-book, Developing an Online Social Media Culture, and more info on the study: http://www.knowledge-solutions.com.au/social-media-study.html