From a five-year-old boy biking through Swedish villages selling matches to a global furniture empire touching half the planet’s households—this is the captivating origin story of IKEA like you’ve never heard it before. In this episode of Curious Cat, host Andy unpacks the flat-pack phenomenon that revolutionized how we shop for our homes. Discover the curious twist that sparked the invention of ready-to-assemble furniture, and how a designer’s car-trunk problem became a multi-billion-euro solution. It’s innovation, entrepreneurship, and just the right number of Allen keys.