9/13/16 - IKEA Design, "Corporate Theory"

First, a behind-the-scenes look at designing IKEA products, from inspiration to execution. Host Dave Robertson is joined by Marcus Engman, Head of Design for IKEA, and he walks us through the process of developing furniture for the masses. Hear how one of the creative minds behind the iconic Swedish brand envisions the furnishings of the future. In the second half of the show Dave talks to Todd Zenger, Professor of Strategy and Strategic Leadership at the University of Utah and author of "Beyond Competitive Advantage: How to Solve the Puzzle of Sustaining Growth While Creating Value."