<p>In this episode of A Couple of Ordinary Guys, Nick and Ravi are discussing world-renowned brand Ikea. They enter a detailed discussion on linking brands to a country, the journey of Ikea stores, their in-store experiences, and how much we all live their soft cone ice creams! </p>

In this episode of A Couple of Ordinary Guys, Nick and Ravi are discussing world-renowned brand Ikea. They enter a detailed discussion on linking brands to a country, the journey of Ikea stores, their in-store experiences, and how much we all live their soft cone ice creams!

<p>In this episode of A Couple of Ordinary Guys, Nick and Ravi are discussing world-renowned brand Ikea. They enter a detailed discussion on linking brands to a country, the journey of Ikea stores, their in-store experiences, and how much we all live their soft cone ice creams!&nbsp;</p>

Ikea

Nick, Ravi and Arjun are designers and architects, between them they have designed some of the most memorable and engaging experiences for companies from all over the world. After 25 years of being told what to do, they are fighting back with a candid and personal assessment of what's happening in the big wide world of brands and customer experiences. What’s working and what is failing.

Share Ikea

Sign up to save your podcasts

Ikea

Ikea