Created by David Madrid.
 Let's be honest: most of the time, campaign creation doesn't begin with the radio. However, it is crucial for every creative professional to know how to translate a visual idea into an audio format. In this matter, Ikea Second Best is second to none.

Created by David Madrid. Let's be honest: most of the time, campaign creation doesn't begin with the radio. However, it is crucial for every creative professional to know how to translate a visual idea into an audio format. In this matter, Ikea Second Best is second to none.

Ikea :: Second best

Spotcast is a radio spot library. 

Radio spots are often the ugly duckling of a campaign. The creative team doesn't include them in their portfolio, nor does the agency or the audio company. 

However, radio is more vibrant than ever. Consider platforms like Spotify, Deezer, and podcasts—all of them resemble radio. The only difference is that radio can now reach a broader audience than AM and FM waves.

Business

Marketing

Spotcast is a radio spot library. Radio spots are often the ugly duckling of a campaign. The creative team doesn't include them in their portfolio, nor does the agency or the audio company. However, radio is more vibrant than ever. Consider platforms like Spotify, Deezer, and podcasts—all of them resemble radio. The only difference is that radio can now reach a broader audience than AM and FM waves.

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Ikea :: Second best

Ikea :: Second best