Ike's Bytes ft. Mark Sexton & The Berkley Lab Series Guys… this one's a GAME CHANGER. 🔬🎣 You've seen the buzz. You've heard the name. And if you watched the 2026 Bassmaster Classic, you KNOW the Berkley Lab Series soft plastics are the real deal. But what's actually going on inside that bait? How did the scientists at Berkley build something this different? That's exactly what Ike's Bytes is all about — and today Mike sits down with Berkley's own Mark Sexton to go DEEP into the science behind the most talked-about soft plastic release in years. Here's what we're breaking down: 🧪 What makes the Berkley Lab Series unlike ANYTHING else on the market 🎨 How they cracked the code on combining true color AND MaxScent — something nobody thought was possible 👃 The two-phase scent system — Rapid Release Slime PLUS long-term MaxScent dispersion — and why it triggers bites from even the most pressured fish 🎣 Why these baits were specifically engineered for the forward-facing sonar era ⚗️ The small-batch pouring process and why it matters for performance Real talk — this isn't just another bait drop. This is 40 years of Berkley science coming together in one bait. No spin. No fluff. Just straight science from the guys in the lab coats who built it. If you want to catch more fish — you need to understand what's in your hand. Let's go. 🔥 👉 Learn more about the Berkley Lab Series: www.berkley-fishing.com