This text explores the Japanese concept of Ikigai, one's reason for being, presenting both conventional and unconventional perspectives on its discovery. It advocates for self-reflection, aligning passions with purpose, and contributing to others' well-being to achieve a fulfilling life. The author shares personal anecdotes and expert opinions, emphasising that Ikigai is a personal journey, potentially evolving over time and not necessarily tied to financial success. Practical advice and recommended books are provided to guide readers on their self-discovery path.