Welcome to the first episode of our podcast, where we delve into the fascinating world of fashion and beauty with the one and only Iman Sofea Shra, affectionately known as Sofea in the realm of social media. A graduate with a Bachelor's degree in Accounting, Sofea turned her passion for fashion and beauty into a full-time career back in 2016.

From a young age of 12, Sofea displayed an interest in makeup, overcoming limitations in equipment to venture into the world of beauty. With a laid-back demeanor, a friendly personality, and a wealth of fashion sense, Sofea quickly became a favorite among her followers on YouTube, TikTok, and Instagram.

In this episode, we'll explore Sofea's journey, from her early days experimenting with makeup to becoming a prominent content creator. We'll discover her unique approach to contemporary fashion and the latest hijab trends. Sofea generously shares tips on color selection, easy and stylish hijab styles, and much more.

Despite not winning at the TikTok Awards Malaysia 2023, Sofea's gratitude shines through, and her positive outlook resonates with her nearly 683 thousand TikTok followers. We'll also dive into Sofea's YouTube journey, where she transitioned from mini vlogs to creating content about her daily life, gaining support from her family along the way.

As a hijab-wearing woman, Sofea challenges stereotypes and showcases that hijab fashion knows no bounds. Her image as a successful hijabi has not only landed her ambassadorship for renowned brands like Laurier but has also made her a sought-after model for various others.

Join us as we explore the challenges and joys of content creation, the dynamics of staying true to oneself while following trends, and the impact of Sofea's journey on the perception of hijab fashion. This is just the beginning of an exciting conversation with a trailblazer in the world of fashion and beauty. Welcome to the podcast!