In this episode, Ilanit Tseyrefman Parnas, VP of Marketing at 2bCloud, discusses the complexities of outbound marketing and sales, particularly the positioning of BDR teams within organizations.

She shares insights on the evolution of 2bCloud's BDR team, the challenges faced when outsourcing versus bringing teams in-house, and the importance of understanding local markets. The discussion also touches on the role of AI in sales strategies, the alignment of sales and marketing efforts, and how her background in sports has influenced her professional discipline.