It all started with the words “I’ll send you the memo”.

The memo was a list of everything you really needed for a new baby, shared amongst friends. It’s now grown into one of Australia’s leading parenting destinations, with a thriving online community, retail store and some serious style. 

In this episode, Elke chats with Phoebe Simmonds and Kate Casey, founders of The Memo. From breast pumps to baby baths and everything in between, these two mums really know their stuff. So how did they grow from a simple list to a hugely successful business? And more importantly, what do they think should be on every new mum’s very own Memo?