Adam and Gareth reunite to unpack an explosive Q2 in ad tech, kicking things off with the "triple hockey stick" growth driving Meta’s 33% revenue surge. The guys discuss how Meta’s ruthless AI shift and integration of massive server compute is crushing Google in the enterprise ad market, and why Google's strategy of over-servicing holding companies is backfiring.They also dive into the backlash against Trade Desk CEO Jeff Green and his "open internet" messaging, debating why retail media networks (RMNs) are growing so fast despite the inherent conflict of interest between retailers and CPG brands. Plus, Gareth explores the terrifying new "split brain" architecture between DSPs and SSPs, Adam makes the case for why "barter" and "trade" agencies still exist to liquidate bad media buys, and they examine how Swivel's new agentic tools are finally bringing automated, human-like operations to Connected TV (CTV) yield management.Key Topics:Meta's AI Dominance: Why Meta’s massive AI efficiency is crushing Google in the enterprise ad market, despite Google's bloated service teams.The Trade Desk Backlash: Unpacking the industry's frustration with Jeff Green's "open internet" pitch and why the growth numbers don't match the story.Retail Media Networks (RMNs): Why companies like Kroger and Albertsons won't share their data, and how it hurts CPG advertisers.The End of "Getting Lost": A philosophical take on how AI tools are stripping younger generations of resilience and problem-solving skills.Agentic Ad Ops (Swivel): How new AI agents are outperforming human traders in the CTV market by running 100 manual interactions per hour.00:00 Intro: Hangovers & Detroit Style Pizza04:55 Defending Jeff Green’s "Open Internet" Pitch11:15 Q1 Earnings: Meta Crushes the Competition13:12 The Conflict Within Retail Media Networks (RMNs)20:49 Why Amazon Built Ad Tech from Scratch22:50 The Risk of a Google Display Network Collapse25:27 Swivel's Agentic CTV Case Study34:04 The Problem with Barter and Trade Agencies41:19 The "Split Brain" Architecture of DSPs vs. SSPs48:39 Postmortem: The IAB Tech Lab's New DTE Standard57:30 Cash Patel and The Ad Tech Investigations01:00:23 Closing Thoughts: Why We Need ACRONYM