British American Tobacco SA has done some research where they sent in mystery shoppers to buy cigarettes that is sold below the tax rate in every retail sector. Their research through the mystery shoppers found that 41% of retail outlets visited sold packs of 20s at below taxable cost. To tell us more on this and why they decided to do things this way, we are joined on the line by….

Guest: Johnny Moloto – General Manager at British American Tobacco SA