On today's show, we're joined by Ilyse Liffreing, the social media editor and reporter at Ad Age. Ilyse has served previous roles at NBC News and Digiday, and now covers the latest news surrounding social media, prominent platforms, and the emerging landscape. Ilyse shares with us how many hundreds of emails she receives daily, why she has to read every pitch in her inbox, the components of a good pitch that fit her beat, and more.