Fresh off the heels of the Women In Automotive Conference, Shasta sits down with Heather LeMay — Product Manager at The AutoMiner and a powerhouse in data hygiene solutions. Heather brings her passion for clean, quality data and API integrations to the conversation, but also her deep commitment to mentorship and empowering women in automotive.
In this episode, they talk about the energy and takeaways from WIA Nashville, the value of mentorship programs, and why building strong connections across the industry is critical for long-term success. Heather shares insights from her panel session, her role in her company’s mentoring program, and how data quality impacts everything from dealership operations to customer experience.
If you missed WIA Nashville, this episode will make you feel like you were in the room — and if you’re eyeing Austin 2026, you’ll leave inspired to grab your ticket and join the movement.

https://www.linkedin.com/in/heather-lemay-b6317394/
[email protected]

In this episode of the I'm A Car Chick Podcast, we sit down with Jennifer, a familiar face in the automotive space and a passionate advocate for connection, mentorship, and community. Recorded live at the Women in Automotive conference, Jennifer dives into the importance of networking, creating safe spaces, and building relationships that empower women and elevate the industry as a whole.

From mentoring panels to one-on-one connections, she shares why collaboration is the key to growth and how the industry is stronger when we champion each other. Whether you’re a dealership leader, a sales professional, or someone looking to break into automotive, this conversation offers valuable lessons on leadership, support systems, and the power of showing up for one another. 🚗✨

https://www.linkedin.com/in/jennifersanford/
https://www.facebook.com/jennifer.b.sanford.1

From cult member to CEO — Robin Wilson’s story is raw, real, and unforgettable. 🚨 In this episode, she opens up about breaking free from trauma, cutting ties that held her back, and rewriting her life on her own terms.

If you’ve ever felt stuck in your past, this conversation is proof that you can take back the pen and write a new story. ✍️🔥 Don’t miss this powerful episode!

Reach out and follow Robin here:
https://www.linkedin.com/in/robinwilsonscp/
https://www.facebook.com/robin.wilson.353
https://go.socialgrenade.com/training

In this episode of the I’m A Car Chick Podcast, Shasta chats with Lori Berkson, VP of Sales at DealerStream and a powerhouse with more than 30 years of automotive industry experience.
Lori takes listeners through her career journey — from breaking into the industry in the early ’90s after a pivot from fashion, to leadership roles with well-known companies like Visible Customer, VinSolutions, and now DealerStream. She shares stories about the mentors who shaped her path, the lessons learned from building high-performing sales teams, and the strategies she uses to drive growth while keeping people, products, and processes aligned.
They also dive into the upcoming Women In Automotive Conference, why mentorship is critical for industry success, and how women can position themselves for long-term leadership.

👉 Connect with Lori on LinkedIn: https://www.linkedin.com/in/loriberkson
👉 Learn more about Women In Automotive: womeninautomotive.com

On this episode of the I’m A Car Chick Podcast, Shasta sits down with Erin Zaborac — a 30-year industry veteran who’s done just about everything in the dealership world, from filing paperwork in high school to leading marketing at DealerOn.
Erin opens up about the scenic route her career has taken — the pivots, the passion for digital, the lessons learned in service, parts, sales, F&I, and marketing — and what it really means to grow in this industry while also raising three kids as a single mom.
This episode is rooted in her upcoming session at the Women In Automotive Conference in Nashville: “Scenic Routes & Side Roads: The Automotive Career Path.” Erin shares why success in automotive doesn’t have to follow a straight line, how to find fulfillment in detours, and the three principles she’s carried with her through every season of life and leadership:

👉 Keep learning
👉 Help others
👉 Build strong relationships

Whether you’re just starting out or figuring out your next move, this one will leave you grounded, motivated, and seen.
👉 Register for the WIA Conference in Nashville: womeninautomotive.com
👉 Connect with Erin on LinkedIn: https://www.linkedin.com/in/erinzaborac/

 On this episode of the I’m A Car Chick Podcast, Shasta sits down with Dr. Alison Burnham — a powerhouse in data, technology, and automotive who’s now the CTO of AutoUnify, an automotive retail startup in Los Angeles.
They dive into Alison’s fascinating journey: from earning her PhD in mathematics and pioneering statistical process control in auto plants, to building loyalty and predictive analytics programs for massive brands across fashion, banking, sports, and ultimately automotive. Alison shares stories from her work at RepairSmith (which was acquired by AutoNation), her thoughts on what automotive can learn from other industries, and how she’s helping reshape the future of dealership operations with data-driven insights.
They also talk candidly about succeeding as a woman in a male-dominated industry, why mentorship and networking still matter, and what she hopes to see at the upcoming Women In Automotive Conference in Nashville.

👉 Learn more about Women In Automotive and register for Nashville: womeninautomotive.com
👉 Connect with Dr. Alison Burnham on LinkedIn: https://www.linkedin.com/in/alisonburnham/

On this episode of the I’m A Car Chick Podcast, Shasta chats with Allison McConeghy — a powerhouse in automotive tech and the Lead Client Partner at Pinterest, calling in from metro Detroit.
Allison breaks down what it’s been like to build Pinterest’s automotive vertical from a two-person team into a thriving engine that supports everything from GM and Ford to thousands of tier-three dealerships across the U.S. They dig into why Pinterest is more than a mood board (especially for car shoppers), how data drives smarter marketing strategies, and the surprising ways brands can tap into consumer decision-making moments on the platform.
They also talk about leadership in fast-paced tech, growing new lines of business, and why saying “yes” to tough challenges often pays off — plus a look at the upcoming Women In Automotive Conference where Allison will take the stage for the first time.

👉 Learn more about Women In Automotive and register for Nashville: womeninautomotive.com
👉 Connect with Allison on LinkedIn: https://www.linkedin.com/in/allison-mcconeghey/

On this episode of the I’m A Car Chick Podcast, Shasta sits down with Stephanie Wedgeworth, Director of Sales Content at The RockED Company and a powerhouse with over two decades of experience shaping how organizations train, lead, and grow.
Stephanie’s resume reads like a masterclass in sales enablement, leadership development, and high-impact learning. From building certification programs for automotive giants like Hyundai, Ford, and GM, to driving strategic content for modern SaaS platforms, her work has transformed how teams onboard, sell, and lead.

They dive into:
● Why micro-learning is changing the game for sales teams and dealership success
● How Stephanie’s experience with change management and leadership coaching reveals what most companies get wrong
● The art of balancing creativity with metrics to design training that actually sticks
● And how her journey across industries — from textiles to talent development — proves there’s no one-size path to becoming a strategic leader.

If you’re in automotive, sales, or leadership, this is one of those episodes that’ll have you taking notes on what to do (and what to STOP doing) in your own organization.

👉 Learn more about Women In Automotive and join us in Nashville: womeninautomotive.com
👉 Connect with Stephanie on LinkedIn: https://www.linkedin.com/in/stephaniewedgeworth/

On this episode of the I’m A Car Chick Podcast, Shasta sits down with Stacy Cassio — Founder & CEO of the Pink Mentor Network and a nationally recognized leader in building mentorship-driven workplace cultures.
They dive into the POWER of mentorship at conferences (like the upcoming Women In Automotive Conference in Nashville), why mentorship is critical to leadership development and retention, and how you can turn casual conversations at industry events into life-changing opportunities.
Stacy also shares the story behind the Pink Mentor Network, her mission to make mentorship scalable and measurable inside organizations, and practical tips for seeking mentors — even if you’re nervous to ask.
If you’ve ever wondered how to truly leverage conferences for your personal and professional growth, this episode is for you.

👉 Learn more about Women In Automotive and grab your tickets: womeninautomotive.com
👉 Connect with Stacy on LinkedIn: https://www.linkedin.com/in/stacycassio/
👉 Check out the Pink Mentor Network: pinkmentornetwork.com

On this episode of the I’m A Car Chick Podcast, Shasta sits down for a powerful catch-up with Sydney Rizo — a name you’re going to be hearing a lot more in the automotive industry.
Sydney first appeared on the show in May 2024,  at the Women In Automotive Conference and was still a student at Northwood University. Now, just over a year later, she’s back with her MBA in hand, a string of leadership wins behind her, and gearing up to start her career as a Management Trainee at Toyota North America.
They dive into:
● How Sydney balanced life as a Division II soccer captain, top student, and rising auto industry leader
● What it takes to lead signature events like the Northwood University International Auto Show, working alongside heavy hitters like Penske, COX Automotive, and CDK Global
● Why mentorship and saying YES to opportunities (even the scary ones) is the key to building your network
● And how it feels to be heading into her first big role at Toyota North America — and the panel she’ll be speaking on at the upcoming WIA Conference in Nashville.

If you want inspiration on how to fast-track your career in automotive, or why backing young talent matters, this is your episode.
👉 Learn more & register for the Women In Automotive Conference: womeninautomotive.com
👉 Connect with Sydney on LinkedIn: https://www.linkedin.com/in/sydney-rizo/