Dana Aleff, CEO and Founder of Circonomit, builds the "ethical European Palantir" by creating enterprise software that maps reality into interconnected digital objects, enabling companies to understand causational relationships across their entire business ecosystem rather than relying on fragmented Excel spreadsheets and reactive monthly financial statements. As a mechanical engineer turned obsessive systems thinker who's conducted over 2,000 customer conversations in two years, she reveals Circonomit's ontology layer that transforms any physical object—from bottles to buildings to people—into connected digital entities with properties, dependencies, and calculations, creating what she calls "encoding reality that we forgot to write down while building our complex world." Dana explains their Figma-like visual interface that allows non-technical users to build sophisticated business models by dragging and connecting objects on a canvas, making complex optimization problems as accessible as games while unlocking 10,000x faster decision-making compared to traditional systems where "it takes longer to look up information than to make the actual decision." Driven by environmental concerns and belief that financial, social, and sustainability factors are inherently interconnected, she positions Circonomit as democratizing optimization problems by giving decision-makers tools to understand trade-offs rather than making gut-feeling choices based on incomplete information. Her ultimate vision extends beyond enterprises to "building nations" by applying the same causational mapping principles to societal challenges, believing that both companies and countries are nested systems requiring quantified understanding of dependencies rather than black-and-white political debates, while acknowledging the ongoing challenge of encoding human emotional and irrational behaviors into their systematic approach that currently combines data patterns, human knowledge, and AI-assisted thinking to create comprehensive "strategic twins" of organizations.