Thoughts on repurposing your content marketing.

https://www.youtube.com/watch?v=5k4xbn5QT14

Transcription

Doing content marketing, now what?

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

We've been talking about content marketing, about putting out content out into the ether, and seeing what sticks seeing what comes back.

Most of the time we're going to be talking about how to do that online, you can do it really anywhere, any form of advertising can be content. A lot of times they, in the old days, these home advertorials, which were ad for advertising, that were also kind of had a editorial feel to them in a newspaper or a magazine.

This over and over and over again, where you start reading something, you start looking at something, then you realize, wait a second, this is an advertisement, it's you know, and you get pulled into it.

So that's where infomercials came from, you know, the advertisements that were done on TV late at night, so forth and you see it that line melds a whole lot online.

Because there's really nobody regulating it, there's really nobody paying that close attention while there are regulators but it's not a big deal.

So that's all content marketing, though, because you could get quality information from something that could be an ad, or it could be seen as an ad or has a small element of it.

That's advertising or marketing.

We've talked about content marketing. And if you're out there, if you're doing it on a regular basis online is simple, because you got all these platforms that are free to publish.

It doesn't take that much more money to pay for advertising to get it out to a larger crowd, and to get to a specific crowd. So all these things are possible with content marketing, advertising is a big piece. But I want to talk about something else a little bit different.

Today, I want to talk about information marketing. Because if you are putting out content on a regular basis, you're creating content on a regular basis. And that content has a value unto itself. Yeah, it's available for free online.

But that doesn't mean it can't be sold. There's a lot of people that are doing podcasts and everything else putting out free content out there.

And then taking and repurposing it. Let's say you have an audio podcast that goes out tons of audio podcasts, sell their transcripts in book format, or note book format, where they're it's just it's nothing more than the written words of the words that you can get for free online.

But if you consolidate it in a certain way, it creates a new value.

I held this up in the very beginning, because this is a book by Gary Halbert, he put this out. This is called How to Make Maximum Money in Minimum Time. You can go and find a copy of this somewhere online.

And the brilliant thing about this book for one thing, if you don't know anything about Gary Halbert was an amazing copywriter, amazing sales person in print.

And so just reading his words, give you this incredible feel for the type of writer he was and how he sucks you in and can get to a point in a very different type of way. And it's something to study just on its own.

But if you just look at what he did, this all came just about each piece of this except for the very beginning and the very end, he kind of introduces it. And then he kind of concludes it at the end with new material.