Contributor(s): Douglas Edwards | Comparing Google to an ordinary business is like comparing a rocket to a wheelbarrow. No academic analysis or bystander's account can capture it. Now Douglas Edwards, Employee Number 59, takes us inside the Googleplex for the closest look you can get without an ID card, giving us a chance to fully experience the potent mix of camaraderie and competition that makes up the company that changed the world. Edwards, Google's first director of marketing and brand management, describes it as it happened. From the first, pioneering steps of Larry Page and Sergey Brin, the company's young, idiosyncratic partners to the evolution of the company's famously nonhierarchical structure (where every employee finds a problem to tackle or a feature to create and works independently), through the physical endurance feats of the company's engineers (both on Comparing Google to an ordinary business is like comparing a rocket to a wheelbarrow. No academic analysis or bystander's account can capture it. Now Douglas Edwards, Employee Number 59, takes us inside the Googleplex for the closest look you can get without an ID card, giving us a chance to fully experience the potent mix of camaraderie and competition that makes up the company that changed the world. Edwards, Google's first director of marketing and brand management, describes it as it happened. From the first, pioneering steps of Larry Page and Sergey Brin, the company's young, idiosyncratic partners to the evolution of the company's famously nonhierarchical structure (where every employee finds a problem to tackle or a feature to create and works independently), through the physical endurance feats of the company's engineers (both on and off the roller-hockey field) to its ethos to always hire someone smarter than yourself. Doug Edwards captures for the first time the unique, self-invented, culture of the world's most transformative corporation. This event marks the launch of I'm Feeling Lucky: The Confessions of Google Employee Number 59. Douglas Edwards was the first director of consumer marketing and brand management at Google from 1999 to 2005 and was responsible for setting the tone and direction of the company's communications with its users. and off the roller-hockey field) to its ethos to always hire someone smarter than yourself. Doug Edwards captures for the first time the unique, self-invented, culture of the world's most transformative corporation. This event marks the launch of I'm Feeling Lucky: The Confessions of Google Employee Number 59. Douglas Edwards was the first director of consumer marketing and brand management at Google from 1999 to 2005 and was responsible for setting the tone and direction of the company's communications with its users.