Today's Cool Radio Story is from Chris Fleming. Chris has been involved with a handful of small to medium-sized market radio stations for multiple decades across America. From The heartland of Indiana to oil country in West Texas. He’s been called a big thinker for small markets.

Chris' motto is "if a station is broken, I can fix it." In the podcast he shares his tales of his mending procedures that can work in any market. You will learn what the US Army can teach you about building better teams.

Chris believes radio is not getting its fair share of the advertising pie because sellers don't ask for more. He shares a remarkable sales tool he calls- MOM- Monthly Order Minimum- A great way to get your salespeople motivated to get more dollars from clients and helps clients see the error of their way.

He has a novel answer to the often asked "What's your rate?"

Chris is studied in the psychology of sales and shares some helpful books and philosophies for improving your station's billing as well as unique approaches to building successful teams inside your building.

Chris Fleming YouTube Channel

https://www.youtube.com/channel/UCvjjd8W4rrNUhkhvEnWp22A/featured

Chris' blog:

https://chrisfleming.substack.com/

[email protected]

Phone: 765-250-1183

Ask John Segment:

Attorney John Garziglia https://www.womblebonddickinson.com/us/people/john-f-garziglia

Radio Partner:

Big Deals Media http://bigdealsmedia.com/

Digging Into Digital:

Radio Max https://www.radiomax.co/