Many nonprofit leaders quietly carry the same tension: “I’m not a fundraiser… so why does my job seem to depend on it?” In this episode of Huddle Up with Mark The Fund Coach, we unpack why fundraising feels so uncomfortable for capable, mission-driven leaders—and why the problem isn’t a lack of skill, confidence, or commitment. You’ll hear a reframing that helps you see fundraising not as sales or pressure, but as an extension of leadership itself. If donor conversations feel heavy, awkward, or something you keep putting off, this episode will help you understand why—and point toward a more confident, relational way forward.