Being able to love what you do is a luxury and an honour. Working in comms – whether that’s being a jack of all trades, specialising in PR or marketing or digital – is an opportunity to be able to experience different sectors, meet incredible professionals and work on topics you’d never thought possible. No career is perfect, but it’s what you learn along the way that matters, from the first campaign fail or joining an organisation that was the wrong fit. It’s how we share that learning with others and how we must continue to invest in our own learning – comms doesn’t stand still, so why should our understanding of it?

Francesca is an award-winning, chartered PR practitioner, who has been working as a senior leader for eight years across public and private sector organisations. She has been working as a comms professional for 16 years.