Today on Try Not 2 Blink, hosts Roya and Sheila will debate optometry’s role in cross-linking. They will discuss how optometrists can identify this issue when to bring it up to their patients, and how to discuss potential treatment options and referrals in an informative but not alarming way.
Joining the discussion is Dr. Ashley Craven, an optometry expert who will share insights on Neurolens and how it can positively impact patients' lives. Dr. Craven will also provide tips in a rapid-fire session on how she communicates complex topics to patients clearly and engagingly.
In addition, the hosts will explore creative marketing strategies, from discussing pricing for treatment options to subscription services for optometrists, offering practical advice on promoting services, and effectively reaching a wider audience.

Tune in to Try Not 2 Blink each week to stay informed and inspired in the ever-evolving world of optometry.

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SOURCES

Corneal Crosslinking Collaboration

Dr. Ashley Craven: LinkedIn

Dr. Ashley Craven: InVision

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