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Dan from MergeYourData goes on a 90 Day YouTube Sprint. Publishing 1 video per day based around Signal Analytics. We offer our insights and strategies that are most useful for our clients and in our work.

Day 5 of 90 of the YouTube Sprint I'm Stressed About Cutting a Marketing Campaign. How Can I Be Sure?

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00:00 Introduction to the 90-Day YouTube Sprint

00:19 Understanding the Stress of Cutting Marketing Campaigns

01:06 About Dan Saavedra and Merger Data

01:37 Challenges Faced by Different Roles in Marketing

04:29 The Importance of Knowing Your Signals

06:07 Incremental Cutting and Measuring Impact

08:48 Common Campaigns to Cut for B2B Companies

11:34 Replacing Cut Campaigns with New Experiments

13:48 Conclusion and Next Steps