Understanding the True Essence of Branding: It's About Your Standard, Not Your Image

In this episode of Growth Notes, Frazier clarifies a common misconception about branding. He explains that while logos, colors, fonts, and aesthetics are important for grabbing attention, they do not define your brand. Instead, your brand is defined by your standards – how you communicate, follow up, handle problems, and maintain consistency. Frazier highlights the importance of setting and auditing your standards, as every interaction either strengthens or weakens your brand. He encourages listeners to focus on their standards to naturally elevate their brand, rather than solely relying on a polished image.

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