The Copernican Shift

Imagine… Better Traction for Your Customer Experience


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We talk a lot about experiences, but today is where the rubber meets the road. Literally. Continuing on our “Imagine” series, I look at a product that really hasn’t changed much in the last 70 years  — tires. They’re among the most important safety features of our cars, and they're ripe for CX transformation. Because so much is riding on your tires.

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The Copernican ShiftBy Grad Conn

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