In a recent paper, Dr Philip Norcott at the Australian National University proposes a new strategy to improve nuclear magnetic resonance spectroscopy and imaging, a technique widely used in biology, chemistry, and medical imaging. A difficultly in these applications of nuclear magnetic resonance is low sensitivity and the potential for multiple signals to overlap, and existing techniques may only improve one of these factors without addressing the other. Dr Norcott suggests and tests a novel technique that offers the best of both worlds.