This episode of Now that's Significant is a partnership between the Research Association of New Zealand and Infotools, filmed to coincide and celebrate the ESOMAR International Market Research Day.

Geoff Lowe, Maria Tyrrell, and Murray Campbell discuss what the world would be like without market research, and in the process show the value and role it plays in our daily lives.

This episode uses the 3 of the 17 United Nations Sustainability goals, and explores how market research applies to each one.

Enjoy the show