Every great world starts with a single doorway.

Knowing you want to create a brand world is one thing. Actually building one that works? That’s where things get interesting. Today, we’re putting on our architect hats (preferably ones with a bit of sparkle) and designing a brand world that feels both magical and practical.

Inside, we’ll explore:

🫖 The three types of brand worlds—and which one fits your business best

🐝 Why brands like Apple and Disney don’t just sell products, they sell places

🎩 How to start crafting a world that draws people in (without overwhelm)

Your mission: Close your eyes and step into your brand world. What’s the first thing you see? Smell? Hear? Start there.

🍯 Need help creating your brand world’s first magnetic moment? My Steep While You Sleep masterclass has you covered.

Come hang, my bee! 🐝

• Follow Fatima on Threads and Instagram: @fatimazehraco
• Subscribe to The Honey Jar your weekly dose of sweet branding strategies.
• Dive deeper into the swirl on Substack: A Swirl of Whimsy

Stay Curious, Stay Magical!

Join us next time for another adventure into the art of worldbuilding, storytelling, and making everyday tasks feel like enchanting little journeys.