South African hip hop PR pioneer, Melanie "Hypress" Ramjee, speaks to music journalist, Helen Herimbi, in front of a live audience. She opens up about early Johannesburg hip hop, pivoting to lifestyle and brand PR as well as becoming an influencer in the digital age.

Engineered and edited by Kitso Moremi.

Watch the full conversation at https://youtu.be/U4auHdTzdzo

Follow @uHelenH on Instagram.