Discussing from a quote by Eric Hoffer.

https://www.youtube.com/watch?v=nIsepvjAjGk

Transcription

Imitation is rampant.

Hi, I'm Brian Pombo.

Welcome back to Brian J Pombo. Live.

Today I want to show you this quote, by Eric Hoffer.

If you're not familiar with Eric offers work, I mean, this guy's been gone for quite a while but he has had some amazing pieces of work out there where he discusses human nature. It as a whole in terms of especially people in crowd how they affect one another.

Here's the quote, he says, When people are free to do as they please, they usually imitate each other.

So what's this have to do with business?

Well, for one thing, you have to recognize the truth of this quote,

All right, it's just the plain fact of the matter. But if you take it in, and you look at you look at business, how it works for one thing, well. I'll get into that in a second, look at look at businesses, I can tell you an experience that I have going into the doctor's office, and you will find it very similar.

Even if you live on the complete opposite end of the country and in some cases, you can live in a completely different country and have the same experience.

So let me tell you the experience, the experience is, I need an appointment, to see a doctor, guaranteed, I need an appointment to see a doctor.

That's not unusual for most people, I have to call in, I have to schedule an appointment, I'm not talking to the doctor directly, I'm talking to an assistant, the assistant is the one that does the scheduling, it's usually pretty far out into the future, I can't get it at the same day.

When it does happen, I show up early, I'm expected to show up early, I go to the front, I go to a waiting room and then go up to the front desk.

Oftentimes it's it's through an area where they're cut off from everybody else, and they have to open a little window, they oftentimes will hand you something to fill out.

Or they'll run you through the system and make sure that it all works out, they'll let you know whether the doctor is actually on time or not. And then you are you're expected to wait.

Now just that one process is almost typical across the board, no matter where it is that you're seeing a doctor and then you could say, well, that's because of regulations and everything else will take take something that's that's highly unregulated, like a car mechanic.

Why do all car mechanics work?

Almost, I mean, almost all of them work identically the same, you have the same situation, no matter where you go.

Now, sometimes you obviously have higher quality or lower quality, you will pay higher price or lower price.

But in general, if I went through the same scenario of what I go through with a car mechanic, you'd see something very similar.

Why is that?

Because when people get into a certain industry, it's just natural for them to imitate everyone else in that industry.

It's easier to do that than try to come up with something new, especially if you've never been in business before. If you're coming straight out of college or you have no or or you learned as a as a situation as a car mechanic.

Oftentimes you'd learn working in another garage and another mechanic shop. And you do what you were taught because it worked for them.