In this super revealing interview, Imogen Wall shares her journey from aspiring photographer to becoming a successful photographer's agent. From University and the realisation that she didn't want to be a photographer, we follow the steps she took to find her route to fulfilling her passion for photography. She provides valuable advice on the importance of building a strong portfolio, collaborating on test shoots, and the intricacies of working with advertising agencies. Imogen also elaborates on the roles and responsibilities of a photographer’s agent, from pitching and producing shoots to managing intricate set designs and logistical challenges. This episode is a must-watch for emerging photographers and anyone interested in the behind-the-scenes world of professional photography.

00:00 Introduction and Greetings

00:41 Imogen's Journey into Photography

01:58 Realising Camera-Operator Wasn't Her Path

03:03 Work Experience with Jennifer Patterson

06:14 Pursuing a Career as a Photographer's Agent

12:03 The Role of a Photographer's Agent

16:54 Building a Photographer's Portfolio

23:18 Case Study: Virgin Atlantic Campaign

30:39 The Evolution of the Brief

31:22 Casting and Wardrobe Decisions

32:23 Props and Pre-Shoot Preparations

32:51 Production Responsibilities and Team Dynamics

33:34 Lighting and Technical Setup

36:29 Cost and Logistics of a Big Shoot

37:00 Personal Experiences and Career Beginnings

38:17 Rates and Roles in Photography

41:26 Producing a Studio Shoot

42:58 Usage Rights and Contract Details

46:40 Styling and Final Preparations

51:20 Advice for Aspiring Photographers

52:30 Final Thoughts and Contact Information