In this episode of the iMoves Podcast, host Tahjma VanBuren shares a major cultural and business shift set to define 2025 marketing strategies: the rise of “Big C” Community. Surface-level connections and buzzwords like “community” have diluted genuine relationships. This episode offers insights into fostering deeper, mutually beneficial connections. With a focus on transparency, specificity, and storytelling. This episode is your guide for businesses looking to align with modern consumer values.

Timstamps:
Introduction to Community Shift (00:00)
Consumer Awareness and Values (04:32)
Niche Marketing (07:17)
Resurgence of Long-Form Content (08:35)
Action Plan for 2025 (10:01)

Key Quote:
“Consumers are looking for brands that align with their values. They want transparency, authenticity, and genuine commitment to solving problems—not just selling products and services.”

Resources Mentioned:

• Visit our website to ensure your site and content are SEO-optimized and user-friendly.
• Share your thoughts on today’s topic by leaving a review or comment!

Connect with the host, Tahjma VanBuren:

• Website
• Instagram
• LinkedIn

In this episode, Tahjma VanBuren offers practical tips for business owners on content creation and marketing strategies, emphasizing authenticity. She encourages recording daily activities and sharing personal expertise without conforming to typical content creator norms. This episode highlights common mistakes like frequently changing strategies, over-relying on guest interviews, using long captions, and ignoring audience feedback. The show ends with the Faith Notes section based on Luke 2:49, which underscores the importance of focusing on one's purpose and serving others through business. The episode aims to empower business owners to streamline content creation and connect authentically with their audience.

Mentioned in this episode:

SEO for Podcasts Workshop https://www.eventbrite.com/o/imoves-management-82430904293

Stay connected with iMoves and Tahjma

Website https://www.imovesmanagement.com/ 

LinkedIn https://www.linkedin.com/in/tahjma-vanburen/ 

Instagram https://www.instagram.com/imovesmanagement/

In this episode of iMoves Podcast, Tahjma VanBuren touches on some foundational aspects of a Christ-centered and value-based business. Using the example of how Jesus chose His disciples based on their skills, willingness, belief, and responsiveness, we explore what these qualities mean for modern business owners. We discuss the significance of selecting advisors and network members who possess unique skills, show genuine willingness and responsiveness, and have a deep belief in your mission. Learn how these principles can be applied to build a robust and supportive business network.
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Mentioned in this episode

Search Engine Optimization for Podcast a guided workshop: https://www.eventbrite.com/o/imoves-management-82430904293 

SEO Website/ Podcast Audit: https://www.imovesmanagement.com/ 

Connect on LinkedIn: https://www.linkedin.com/in/tahjma-vanburen/ 

Connect on Instagram: https://www.instagram.com/imovesmanagement/ 

In this episode of iMoves Podcast, Tahjma VanBuren covers some essential steps for successfully rebranding your podcast, using iMoves Podcast's own pivot as a case study. Tangible Tip of the Week: discover why some podcast guests may not be sharing their episodes and learn strategies to encourage more collaboration and promotion. We explore the reasons behind our rebrand, including the shift from a podcast about podcasting to one that highlights our passion for small businesses, SEO, storytelling, and relationships. We also introduce the iMoves Management Podcast Playbook, a free resource to guide your podcast lauch or relaunch. Lastly, we outline what's next for iMoves Podcast, including upcoming episodes and guest opportunities, and end with a motivational Faith Note: "Simplicity is the honey that we need for people to stick to our brand."
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Mentioned in this episode:

SEO Website/ Podcast Audit: https://www.imovesmanagement.com

Podcast Launch Playbook: checklist for launching or relaunching your podcast https://www.imovesmanagement.com/resources/ 

Connect on LinkedIn: https://www.linkedin.com/in/tahjma-vanburen/ 

Connect on Instagram: https://www.instagram.com/imovesmanagement/ 

This week on iMoves Podcast, we are engaging in our very first case study on the mic. The podcast of interest? Show Up Real with Cat Del Carmen [09:58]. We talk about all of the things that Cat is doing well -- the list is quite long [12:35] and just one area of potential improvement. This episode is covering: brand strategy, website structure for podcasts, creating SEO friendly episode titles, owning the show, self-promotion, asking for podcast ratings and reviews, and finally podcast cover art. There is A LOT to cover here, so be sure to grab a notepad, pen, and your favorite beverage!
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SEO Keyword Research: Starting a podcast can be easy, getting people to find it and listen is the real challenge! That’s why we’ve crafted a service designed to harness the power of Search Engine Optimization (SEO) to elevate your podcast and place it directly in front of your target audience. https://www.imovesmanagement.com/podcast-seo/ 

SEO for Podcasters Guide: Your free jumpstart guide to SEO for podcaster https://imovesmanagement.ck.page/769ccec2d7 

Connect on LinkedIn: https://www.linkedin.com/in/tahjma-vanburen/ 

Connect on Instagram: https://www.instagram.com/imovesmanagement/ 

Podcasting is a powerful tool that can elevate your business from being solely income-driven to becoming an influential movement. By defining your podcast’s purpose, creating high-quality content, growing your listenership, converting listeners into clients, and continuously optimizing, you can harness the full potential of podcasting to make a positive impact on your business.

Subscribe wherever you're listening to this episode now, so I can send you the latest updates directly!
Happy Podcasting!
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SEO Keyword Research: Starting a podcast can be easy, getting people to find it and listen is the real challenge! That’s why we’ve crafted a service designed to harness the power of Search Engine Optimization (SEO) to elevate your podcast and place it directly in front of your target audience. https://www.imovesmanagement.com/podcast-seo/ 

SEO for Podcasters Guide: Your free jumpstart guide to SEO for podcaster https://imovesmanagement.ck.page/769ccec2d7 

Connect on LinkedIn: https://www.linkedin.com/in/tahjma-vanburen/ 

Connect on Instagram: https://www.instagram.com/imovesmanagement/ 

This week on iMoves Podcast, we talk about the Top 100 Business Podcasts and their SEO strategies [01:36] because yes, even Oprah uses Search Engine Optimization. The keys to success are in creating searchable episode titles [03:02], utilizing blog posts for episode promotion [08:39], optimizing URL slugs for searchability [11:27], and enhancing listener engagement with detailed show notes [13:05]. Podcasting is a long game! SEO can help us close the gap in getting in front of our ideal listener!

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SEO Keyword Research: Starting a podcast can be easy, getting people to find it and listen is the real challenge! That’s why we’ve crafted a service designed to harness the power of Search Engine Optimization (SEO) to elevate your podcast and place it directly in front of your target audience. https://www.imovesmanagement.com/podcast-seo/ 

SEO for Podcasters Guide: Your free jumpstart guide to SEO for podcaster https://imovesmanagement.ck.page/769ccec2d7 

Money Rehab with Nicole Lapin https://podcasts.apple.com/us/podcast/money-rehab-with-nicole-lapin/id1559564016 

The Diary of a CEO with Steven Bartlett https://stevenbartlett.com/doac 

The Journey with Morgan DeBaun https://worksmartprogram.com/podcast/ 

Dare to Lead Podcast with Brené Brown https://brenebrown.com/podcast-show/dare-to-lead/ 

Connect with iMoves on LinkedIn: https://www.linkedin.com/in/tahjma-vanburen/ 

Connect with iMoves on Instagram: https://www.instagram.com/imovesmanagement/ 

This week on iMoves Podcast, we talk about the role SEO plays for podcasters and its benefits for boosting visibility. [03:13] Understanding Search Engine Optimization (SEO) [5:48] as a tool for aligning podcast content with audience search behaviors is a great way to start working smarter, rather than harder! Our host, Tahjma VanBure, gives insight to a quick way to find a few SEO keywords to get started [08:24] Above all, we have to remember that podcasting is in fact a long game, so quality over quantity always wins [17:37].

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SEO Keyword Research: Starting a podcast can be easy, getting people to find it and listen is the real challenge! That’s why we’ve crafted a service designed to harness the power of Search Engine Optimization (SEO) to elevate your podcast and place it directly in front of your target audience. https://www.imovesmanagement.com/podcast-seo/ 

SEO for Podcasters Guide: Your free jumpstart guide to SEO for podcaster https://imovesmanagement.ck.page/769ccec2d7 

Connect on LinkedIn: https://www.linkedin.com/in/tahjma-vanburen/ 

Connect on Instagram: https://www.instagram.com/imovesmanagement/