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Impact Design
In this episode of the Project Good Podcast, host Annmarie Hylton interviews Abb-d Taiyo, founder and director of the design and impact agency Driftime®. They discuss the significant role of design in creating social impact, such as raising awareness and influencing public opinion. Abb-d shares his personal journey into the design industry, the motivations behind founding Driftime®, and how the agency's focus on ESG goals drives their work. The conversation also delves into ethical design practices, addressing challenges like dark UX patterns, and how Driftime®'s initiatives aim to create a lasting social, environmental, and economic impact. Furthermore, Abb-d discusses the importance of community-focused design, maintaining a balance between professional and personal life, and Driftime®'s plans to make their resources more accessible to foster broader positive change.
00:00 Introduction to Project Good Podcast
00:26 The Role of Design in Social Change
01:01 Interview with Abb-d Taiyo: Journey and Inspiration
05:34 The Founding of Driftime®
08:56 Ethical and Sustainable Design Practices
17:24 Building Community Through Design
22:33 Challenges and Strategies in Social Impact Design
24:56 Creating a Supportive Work Environment
26:20 Embracing Diversity and Inclusion
27:33 Navigating Client Relationships
29:47 The Importance of Storytelling
38:58 Balancing Professional and Personal Life
44:15 Future of Driftime® and Final Thoughts
Abb-d Taiyo
Abb-d Taiyo Founder and Director at digital agency and B Corp, Driftime®. Driftime® is a design and impact agency that crafts stories and digital experiences for companies creating measurable social, environmental, and economic impact.
Having not followed a traditional route into the industry via formal design education, including a brief stint playing Basketball in the US, Abb-d learnt his craft by getting his hands dirty.
Following many years leading on major projects and brands at large agencies, Abb-d grew tired of what he describes as “purposeless commercial briefs” and decided he only wanted to work with clients committed to ESG goals. This led to him co-founding digital agency Driftime® in 2016.
Driftime® focuses on using design to bring social impact to the world. Driftime® itself became a B-Corp in 2021, in order to lead by example through its values. Examples of projects Driftime® has worked on include digital solutions for conservationists Only One, sparking global conversations around healthier oceans with meaningful, accessible ways to take action.
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By projectgoodpodcastIn this episode of the Project Good Podcast, host Annmarie Hylton interviews Abb-d Taiyo, founder and director of the design and impact agency Driftime®. They discuss the significant role of design in creating social impact, such as raising awareness and influencing public opinion. Abb-d shares his personal journey into the design industry, the motivations behind founding Driftime®, and how the agency's focus on ESG goals drives their work. The conversation also delves into ethical design practices, addressing challenges like dark UX patterns, and how Driftime®'s initiatives aim to create a lasting social, environmental, and economic impact. Furthermore, Abb-d discusses the importance of community-focused design, maintaining a balance between professional and personal life, and Driftime®'s plans to make their resources more accessible to foster broader positive change.
00:00 Introduction to Project Good Podcast
00:26 The Role of Design in Social Change
01:01 Interview with Abb-d Taiyo: Journey and Inspiration
05:34 The Founding of Driftime®
08:56 Ethical and Sustainable Design Practices
17:24 Building Community Through Design
22:33 Challenges and Strategies in Social Impact Design
24:56 Creating a Supportive Work Environment
26:20 Embracing Diversity and Inclusion
27:33 Navigating Client Relationships
29:47 The Importance of Storytelling
38:58 Balancing Professional and Personal Life
44:15 Future of Driftime® and Final Thoughts
Abb-d Taiyo
Abb-d Taiyo Founder and Director at digital agency and B Corp, Driftime®. Driftime® is a design and impact agency that crafts stories and digital experiences for companies creating measurable social, environmental, and economic impact.
Having not followed a traditional route into the industry via formal design education, including a brief stint playing Basketball in the US, Abb-d learnt his craft by getting his hands dirty.
Following many years leading on major projects and brands at large agencies, Abb-d grew tired of what he describes as “purposeless commercial briefs” and decided he only wanted to work with clients committed to ESG goals. This led to him co-founding digital agency Driftime® in 2016.
Driftime® focuses on using design to bring social impact to the world. Driftime® itself became a B-Corp in 2021, in order to lead by example through its values. Examples of projects Driftime® has worked on include digital solutions for conservationists Only One, sparking global conversations around healthier oceans with meaningful, accessible ways to take action.