In this reair episode of the Digital Business Evolution Podcast Jess Sits down with Jim Carter. Jim is an SEO expert and co-founder of Carter & Custer, an agency providing growth and content services for purpose-driven brands and organizations of all sizes. 

In today’s conversation, Jim shares why making an impact is his biggest driver as a business owner, coach, and philanthropist. He speaks in particular of his journey to becoming a board member at Pencils of Promise, as well as his thoughts on leading winning organizations.

He then talks about the keys to success in building an agency and other service-based businesses. These include the importance of shedding the “solopreneur” mindset and delegating tasks to the right people in your team, knowing your numbers, and ensuring your business has a worthy cause.

As always, cheers to your evolution!

Key Takeaways:

•  Scaling any business requires the entrepreneur – who has a tendency to do everything on their own – to embrace true leadership. 
• Knowing your numbers early on will save you a world of headaches later down the line as you grow the company. 
•  Get familiar with your role as an employer, particularly the legalities (both on the state and federal level) around hiring. 

Episode Resources

• For all the juicy details of The Club Membership, CLICK HERE:  https://www.jessglazer.com/theclub

Key Timestamps

[14:20] – Why Jim is so driven by impact, and his work with Pencils of Promise;

[22:51] – How Jim initially got involved with PoP;

[34:02] – Advice on building an agency;

[45:08] – The three most important considerations when scaling a business;

[54:02] – Jim’s tech tip reels and other ways he repurposes valuable content;

[59:19] – Rapid-fire questions.

Episode Quotes

•  “Seeing the results of giving without expectations is just the most fun, ever.” 

Connect with Jim

Instagram: @causehacker

LinkedIn: Jim Carter

Connect with Jessica

Instagram: @iamjessicaderose | @thedigitalbusinessevolution

TikTok: @iamjessicaderose

YouTube: Jessica DeRose