In this SAYge Real Founder epidsode, we dive deep into the inspiring journey of Joy Hoover, a powerhouse entrepreneur who has transformed her personal experiences into a mission to revolutionize the personal safety industry. Joy's journey began with witnessing firsthand the widespread issue of abuse and assault against women through her work with sex trafficking victims as well as a violent tragedy very close to home. Determined to make a difference, she channeled her pain into creating innovative solutions that empower and protect against sexual violence. Joy shares how her life's trials have shaped her path to becoming a leading advocate for change.

Joy's story is one of unwavering commitment to helping underserved and marginalized groups. With a background in hair, makeup, and fashion, she used her skills to connect with people, listen to their stories, and offer support. It was through these stories that she was able to truly understand the intricacies of their needs and then find support from community allies. This journey led her on her path to creating ESOES Cosmetics, a groundbreaking company that integrates safety features including roofie test strips and a panic alert system into everyday beauty products! Joy's relentless pursuit of solutions to combat violence and her innovative approach to personal safety have garnered widespread recognition. Join us as we explore Joy's remarkable founder journey, the impact of her work, and her vision for a safer world for everyone.

Check out ESOES products ⁠at esoescosmetics.com

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