Do you ever feel like you're spending too much time filling out your content calendar, filling it with volume over the most impactful content? Social has never been measured by the volume of content, but for some reason, social teams constantly face this pressure.

In this episode, we talk about the pressure we feel and put on ourselves, how we can rise above by knowing our "why", and how to play the impact game with our content.

Mentioned in this Episode

Carter's Commercial

Gary Vaynerchuk

Episode 65: Make your own kind of music

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Mentioned in the Aftershow

Miracle and Wonder

Knicks Book

Lincoln Movie

Cary Grant Book

Hamilton Book

The Art of the Hollywood Backdrop Book

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