What’s the real impact of AI on company valuations?

We sat down with Rachel Ten Brink—a marketer, founder, and now investor—who’s been at the forefront of digital transformation since launching her DTC startup Scentbird in 2013.

 In this insightful conversation, Rachel shares:

🔹 Where AI has already made its mark—and where the real growth is happening
 🔹 Why financial metrics matter more than just “AI for the sake of AI”
 🔹 How ChatGPT is reshaping marketing (hint: a new channel might be emerging

Don’t miss the key takeaways from someone who's seen tech revolutions up close—from both the boardroom and the startup floor.